Why Maze Books are (almost) Never made in Color

You’ll notice on this website almost every maze is made in color. I think the mazes look more interesting and color really is advantageous to convey what the object of the maze is. But maze books you buy at a book store (or online) are almost always in black and white. Today I am going to answer why this is by going through some examples of creating a maze book using Amazon KDP. After seeing how the pricing comes out for black and white versus color books the answer will be obvious.

This is my third timing writing this post. Amazon KDP is raising their prices on June 10, 2025, after they raised their prices on June 20, 2023. I originally wrote this before that , and all numbers reflect that new 2025 pricing. At the end I have included data for the previous Amazon KDP pricing periods for comparison. There is a wrench in this pricing. While it changes royalty from 60% to 50% for authors, that only applies to books priced under $9.99. So a penny makes a difference.

Before we get started, which Puzzle Maze do you prefer ? The left example is and excerpt from a book that I have for sale on Amazon. The right example is from a free book that I have posted in the book section of the website. For me this is not even a close comparison. Did you notice that to give more interest to the greyscale version on the left I used 3 different shapes while in the right example I only used circles, yet it still looks more interesting.

Puzzle Maze in greyscale

Black and White Puzzle Maze - excerpt from The Kids Maze Lover's Variety Book: Kids 8 -10 Edition

Puzzle Maze in color

Color Puzzle Maze - excerpt from The Puzzle Maze Book

Why Maze Books Are Rarely in Color

All options below are for a large size book (8.5 x 11) which most maze books are. You can make a smaller sized maze book, but let’s all admit small mazes are hard on the eyes and in this case bigger is better. Prices are different and less expensive for smaller books. Anything over 6x9 inches is considered “large trim” and has higher printing costs. So if you can design for a 6x9 size you can price you will have an advantage.

  • Let’s look at an example using Amazon KDP: Black and White option

What would it cost to print a 50 page maze book in black and white on Amazon using KDP ? The printing cost is $2.85 for any book under 110 pages. If the book is 110 pages plus you need to do some math using this formula:

Fixed cost + ( page count * per page cost ) = printing cost

Seems great, right ? Not so fast. You also need to pay a royalty to Amazon which for Amazon KDP is 50%. Ouch. To determine the MINIMUM price you can charge you need to divide your printing cost by 50%. The 50% is the portion of the royalty YOU make and then you take the cost of printing out to determine what money you actually clear (previously it was 60%).

printing cost / 50% = minimum list price

$2.84 / 50% = $5.68

So if you sold the hypothetical 50 page black and white book for $5.68 you would make no money, only covering the cost to print the book and pay Amazon a royalty (clearly something you should not want to do….unless this is your version of a ‘loss leader’ like a grocery store might use). Let’s look at a few possible retail prices and see what happens to the profits of printing this book using Amazon KDP:

Retail Price = $5.95

Amazon gets $5.81, You make $0.14 (2.4% of sales are yours)

Retail Price = $6.95

Amazon gets $6.31, you make $0.64 (9.2% of sales are yours)

Retail Price = $7.95

Amazon gets $6.81, You make $1.14 (14.3% of sales are yours)

Now, most books sell very few copies. But let’s imagine having a best seller, selling 20K copies of a book at a retail price of $5.95, generating $119K and of that you get $2.7K of that money. Amazon gets $116.3K. That is not profit. You are paying them for the KDP service, the cost of on demand printing, and the access to their customers. I do not know how much of that is profit, but I do know that is the gross $ heading their way.

Those numbers are sobering (for me, and I assume for you also), but help you understand how books get priced. Now let’s look at the same hypothetical book if printed in as full color !!!

  • FULL COLOR OPTION

First the cost to print the book jumps from $2.85 to a formula we need solve. The price per page jumps to 8 cents per page plus a fixed cost, so here is the formula we must solve (our math teachers would be proud we are using what we learned so many years ago):

Fixed cost + ( page count * per page cost ) = printing cost

$1.00 + (50*.08) = $5.00

So to print a book in color vs. the same book in black and white the price of printing has gone up 75% from $2.85 to $5.00. But, we still have to pay a royalty to Amazon KDP so we need to figure out our minimum retail price again:

printing cost / 50% = minimum list price

New: $5.00 / 50% = $10.00. But this is above $9.99 so now we know we will only pay a royalty of 40% to Amazon. So the real calculation is $5.00/ 60% = $8.33. Now when we actually price the book we need to ensure it is at least $9.99.

As expected the price has basically doubled here also (math !!), so let’s look at possible prices and their resulting profits:

Retail Price = $9.99, Amazon gets $9.00 You make $0.99 (10% of sales are yours)

Retail Price = $10.95, Amazon gets $9.38 You make $1.57 (14.3% of sales are yours)

For the apples (the white ones) to apples (the color green ones) comparison let’s say you want to make $1 for every book you sell. That means the following odd, but mathematically calculated retail prices:

Black and white retail price $7.68 vs Color retail price of $10.00

So, will printing your book in color give the buyer 30% more value than if you made the book in black and white ? Either way you make $1. I think the price of a maze book at $10.00 for 50 mazes is expensive (and a bit of research on Amazon confirms this) so it will need to be very special to get any buyers. Will the time spent making 50 full color mazes that are great be worth the sales generated at $1 per book in your pocket ? I think most people would say probably not. There is a contrarian case to be made that a full color maze book that is well done would be a black swan and WOULD be worth the time and effort. I hope so.

Now I think it is important to point out that the gap between Black and White and Color pricing has shrunk for the first time with this update. The pricing used to be 56%, not 30%. So it is possible that color maze books will become more popular.

Also, while the following statement may not be fair, if you sell $50K of your maze book either way (An economist would say this is almost surely not possible based on the different pricing, but…) you would have sold 6,510 black and white maze books (at $7.68) and 5,000 full color maze books (at $10). Because this calculation works off of a $1 profit per book sold, you would make 30% more money by printing in black and white. Again, there are assumptions embedded in this calculation.

  • QUICK MATH - What about a maze book with 100 Pages ?

Let’s check to make sure that this example holds true when the page count changes. Rather than go through each step I will highlight the math to calculate the cost of printing a 100 page book in black and white (B/W) and color. It relies on our previous experience to calculate the pricing.

B/W: $2.84 / 50% = $5.68 minimum price

That’s correct, the price to print 100 pages in black and white is the same for Amazon KDP, while each additional page in color adds 8 cents to the printing cost:

Color: $10.00 / 50% = $15.00 minimum price

And our resulting retail price needed to make $1.00 in profit as an author:

B/W : $7.68

Color: $16.67

So, while our general finding holds true, the result has gotten much worse. In fact, the more pages you print, the worse the situation gets as shown in the chart below. As an author/creator the thought of a consumer buying a book for almost $17 and you getting $1 is a bit unbelievable. If I asked you how much of a $17 books price went to the author I bet you would say a much higher # than $1. At least it isn’t even a 200 page $30 book !!

Here are the previous KDP prices which clearly shows that the gap between color and black and white is shrinking:

Amazon KDP price comparison color vs black and white

And here are the even older prices under Amazon KDP from Pre-June 2023 when I first wrote this blog post.

Amazon KDP pricing color vs black and white.png

What about everything else a book requires ?

I think it would be a miss if I didn’t mention the other aspects of publishing a book. While the above assumptions were all calculated to help the author make $1 per book, this assumed NO MARKETING SPEND. I also assumed you have birthed your book without paying for EDITING, COVER DESIGN, or FORMATTING. You are going to want a great cover (I have confidence in you!) and formatting will take more time than you think (numbering pages, centering, resizing). This is where a savvy business person jumps in and says they offer it for one low price of $ (Sorry - I don’t offer it).

So, the next time you are in a dollar or discount store and you stop by the book section and you see the maze books, activity books, and coloring books I hope you will remember why these are all in black and white except for the bright and colorful cover to make you pick it up (although a color coloring book would defeat the purpose actually - nothing to color !). Because each of those book types use the same pricing structure I described above. And if you DO find a maze book in color, and yes they do exist, pick it up and admire it because it is a special book.

  • Use the KDP Calculator Tool

Amazon KDP offers a calculator tool to help you understand what your proposed book will cost and how to price it. This is the tool I used to compare black and white to color printing. Playing with the spreadsheet can give you insight on what the optimal page length and retail price should be for your printed book. Ideally you want to have a porridge that is just the right temperature - What gives you enough profit to be worth it, and what price gives the customer a great value to want to purchase the book. I should also mention that Non-Amazon websites have similar spreads in the printing of books between black and white and color, often with color being more than 2X the price depending on the page length. If you want to see how prices changes in June 2023, this sheet will show you.

Good Luck !

  • My Color Maze Books

For now when you come to the website I will keep making Print-Your-Own books in full color like the Puzzle Maze Book below. And, yes, they are free (no calculation needed) ! The construction of these mazes and similar conditional path mazes work best in color, in fact some demand to be in color or they are not solvable. But as far as selling as a printed book, well, black and white will always win even if it would look better in color !

Puzzle Maze Book Cover
download the puzzle maze book
Puzzle Maze in color

Much better in color !

Killer Clans (1976) Movie Review

Killer Clans (1976) (IMDB)

Killer Clans movie poster

When I saw this movie and read it contained a labyrinth scene I assumed it was a kung fu movie. That is when I learned about wuxia movies as I had never heard the term before. Martial art movie with fantasy mixed in taking place in China is my general overview. This particular movie features feuding clans who do much of their fighting with swords and plenty of double crosses, so this is not the type of movie that lends itself to distractions while watching. As far as the labyrinth scene, there is an underground canal system that becomes part of the plot and is mazelike. Nothing special. Nothing terrible. A movie you catch on tv one day and you are too lazy to change the channel.

I give it a 5.8/10.

Maze Comic Book Cover #74 - STING

Issue #74 in my comic book cover series is called STING and features the maze of a scorpion. I had been wanting to make a maze of a scorpion for awhile and am glad to present this one. The only problem with it is the size of a scorpion makes the maze very easy to solve because of the tight pathways.

My comic book cover mazes can be found in 2 places:

Comic Book Cover Mazes - Year 1 (Issues #1-53)

Comic Book Cover Mazes - Year 2

Scorpion Maze Comic Book

To receive a book of my first year of comic book book mazes (Volume 1 with mazes #1-53) you can sign up for my book alerts - any time I launch a free maze book, or paid book (on Amazon), I will send you a note about the new book launch.

Maze of the Week 75 Redux - Peter B Lewis Building (MOTW#178)

I think the first version of the maze was fine. I made it with shadows and in color which used to be the typical changes I would make on a maze to improve it. But now that I know how to texture items I thought it could use an update. Here is the original post:

Maze of the Week #75 - Peter B Lewis Building Maze

Here are the enhancements I made to improve the maze:

1. Added Texture. And a lot of it. I added new texture on the bushes, to the sidewalk, and to the stone wall on the bottom right next to the entrance windows. All to make the maze look more realistic. Using a slightly different finish, I also added stone finishing to seated area in front of the bushes.

2. Fixed 2 Mistakes. I reworked the shadow off of the bottom left bushes which had bled in to the original maze. I fixed the sky bleeding into the sidewalk on the right side. Oops.

3. Widened Pathways. I changed pathway cuts from 1.5 to 2.5, so +66% larger so the maze is easier to both see and solve.

4. Color change. I de-blued the sky a bit.

So not many changes, but enough to make a difference…maybe ?

Here is the before and after:

It actually looks very similar, but if you were to download and solve it it will be much more enjoyable.

Some data: The new file is 830MB from 130MB. Much bigger.

I will be replacing the maze on the homepage with the new maze going forward. You can find the maze download there !

If you like this type of content check out all of my case studies:

A Collection of Maze Design Case Studies to Improve your Mazes

Happy maze-ing !