Why Maze Books Are Rarely in Color
All options below are for a large size book (8.5 x 11) which most maze books are. You can make a smaller sized maze book, but let’s all admit small mazes are hard on the eyes and in this case bigger is better. Prices are different and less expensive for smaller books. Anything over 6x9 inches is considered “large trim” and has higher printing costs. So if you can design for a 6x9 size you can price you will have an advantage.
What would it cost to print a 50 page maze book in black and white on Amazon using KDP ? The printing cost is $2.85 for any book under 110 pages. If the book is 110 pages plus you need to do some math using this formula:
Fixed cost + ( page count * per page cost ) = printing cost
Seems great, right ? Not so fast. You also need to pay a royalty to Amazon which for Amazon KDP is 50%. Ouch. To determine the MINIMUM price you can charge you need to divide your printing cost by 50%. The 50% is the portion of the royalty YOU make and then you take the cost of printing out to determine what money you actually clear (previously it was 60%).
printing cost / 50% = minimum list price
$2.84 / 50% = $5.68
So if you sold the hypothetical 50 page black and white book for $5.68 you would make no money, only covering the cost to print the book and pay Amazon a royalty (clearly something you should not want to do….unless this is your version of a ‘loss leader’ like a grocery store might use). Let’s look at a few possible retail prices and see what happens to the profits of printing this book using Amazon KDP:
Retail Price = $5.95
Amazon gets $5.81, You make $0.14 (2.4% of sales are yours)
Retail Price = $6.95
Amazon gets $6.31, you make $0.64 (9.2% of sales are yours)
Retail Price = $7.95
Amazon gets $6.81, You make $1.14 (14.3% of sales are yours)
Now, most books sell very few copies. But let’s imagine having a best seller, selling 20K copies of a book at a retail price of $5.95, generating $119K and of that you get $2.7K of that money. Amazon gets $116.3K. That is not profit. You are paying them for the KDP service, the cost of on demand printing, and the access to their customers. I do not know how much of that is profit, but I do know that is the gross $ heading their way.
Those numbers are sobering (for me, and I assume for you also), but help you understand how books get priced. Now let’s look at the same hypothetical book if printed in as full color !!!
First the cost to print the book jumps from $2.85 to a formula we need solve. The price per page jumps to 8 cents per page plus a fixed cost, so here is the formula we must solve (our math teachers would be proud we are using what we learned so many years ago):
Fixed cost + ( page count * per page cost ) = printing cost
$1.00 + (50*.08) = $5.00
So to print a book in color vs. the same book in black and white the price of printing has gone up 75% from $2.85 to $5.00. But, we still have to pay a royalty to Amazon KDP so we need to figure out our minimum retail price again:
printing cost / 50% = minimum list price
New: $5.00 / 50% = $10.00. But this is above $9.99 so now we know we will only pay a royalty of 40% to Amazon. So the real calculation is $5.00/ 60% = $8.33. Now when we actually price the book we need to ensure it is at least $9.99.
As expected the price has basically doubled here also (math !!), so let’s look at possible prices and their resulting profits:
Retail Price = $9.99, Amazon gets $9.00 You make $0.99 (10% of sales are yours)
Retail Price = $10.95, Amazon gets $9.38 You make $1.57 (14.3% of sales are yours)
For the apples (the white ones) to apples (the color green ones) comparison let’s say you want to make $1 for every book you sell. That means the following odd, but mathematically calculated retail prices:
Black and white retail price $7.68 vs Color retail price of $10.00
So, will printing your book in color give the buyer 30% more value than if you made the book in black and white ? Either way you make $1. I think the price of a maze book at $10.00 for 50 mazes is expensive (and a bit of research on Amazon confirms this) so it will need to be very special to get any buyers. Will the time spent making 50 full color mazes that are great be worth the sales generated at $1 per book in your pocket ? I think most people would say probably not. There is a contrarian case to be made that a full color maze book that is well done would be a black swan and WOULD be worth the time and effort. I hope so.
Now I think it is important to point out that the gap between Black and White and Color pricing has shrunk for the first time with this update. The pricing used to be 56%, not 30%. So it is possible that color maze books will become more popular.
Also, while the following statement may not be fair, if you sell $50K of your maze book either way (An economist would say this is almost surely not possible based on the different pricing, but…) you would have sold 6,510 black and white maze books (at $7.68) and 5,000 full color maze books (at $10). Because this calculation works off of a $1 profit per book sold, you would make 30% more money by printing in black and white. Again, there are assumptions embedded in this calculation.
Let’s check to make sure that this example holds true when the page count changes. Rather than go through each step I will highlight the math to calculate the cost of printing a 100 page book in black and white (B/W) and color. It relies on our previous experience to calculate the pricing.
B/W: $2.84 / 50% = $5.68 minimum price
That’s correct, the price to print 100 pages in black and white is the same for Amazon KDP, while each additional page in color adds 8 cents to the printing cost:
Color: $10.00 / 50% = $15.00 minimum price
And our resulting retail price needed to make $1.00 in profit as an author:
B/W : $7.68
Color: $16.67
So, while our general finding holds true, the result has gotten much worse. In fact, the more pages you print, the worse the situation gets as shown in the chart below. As an author/creator the thought of a consumer buying a book for almost $17 and you getting $1 is a bit unbelievable. If I asked you how much of a $17 books price went to the author I bet you would say a much higher # than $1. At least it isn’t even a 200 page $30 book !!